At first they were saying that "Content is King!" and since they have added “The Queen is Distribution and She wears the pants!”
But the question remains - "Why is this so important?"
Your content should be relevant while also speaking to your consumer! At the same time, it needs to contain the proper keywords to aid in search engine rank. Your content, when distributed via social media and other platforms, can help to drive qualified leads to your website. Your content can help to position your business as a thought leader in your industry and help build your brand while driving sales.
Google loves new content and so we write!
Quality content can be any number of methods (ie. blogs, white papers, e-books, e-mail marketing, etc). WTXL Digital recommends that at least once a month you are creating and distributing a content piece.